AMA COLLABORATION

Defining the Physician’s Role in the Digital and AI Era of Medicine

Digital health and AI are changing medical practice, creating new opportunities to improve care while raising fundamental questions about the role physicians must play as technology becomes more capable and embedded in healthcare. We were pleased to support the American Medical Association (AMA) as they developed an initial framework defining five enduring responsibilities of physicians in the digital and AI era, alongside a shared roadmap identifying how stakeholders across healthcare can help bring this vision to life.

Explore the resources

FRAMEWORK

The Physician’s Role in the Digital and AI Era of Medicine

Explore five enduring responsibilities that provide a foundation for the physician’s role as digital health and AI reshape medical practice: preserving trust through human connection, demonstrating and promoting clinical judgment, leading the evolution of medical practice, stewarding the responsible use of technology, and advancing the profession.

Explore the Framework

ROADMAP

A Shared Roadmap for Defining the Physician’s Role in the Digital and AI Era

Explore how policymakers and payers, technology developers and investors, clinical professionals, and patients and patient groups can work together to enable physicians and care teams to deliver high-quality, technology-enabled care.

Review the Roadmap

OUR APPROACH

Answering one of medicine’s defining questions

What does it mean to practice medicine and care for patients as digital health and AI become increasingly capable and embedded in healthcare?

To begin answering that question, we were proud to work with the AMA to convene leaders from medicine and health systems, government, technology, and the patient community. Together, participants examined how the physician’s role must evolve, which responsibilities remain fundamental to the profession, and what other stakeholders must do to enable physicians to fulfill those responsibilities.

We then extensively user-tested the resulting framework and roadmap to ensure they reflected perspectives from across the healthcare ecosystem. These resources establish an initial direction and a shared foundation for the deeper work ahead: defining evolving roles and responsibilities, developing the education and competencies physicians need, designing and evaluating new models of care, and addressing the policy, payment, technology, and infrastructure required to support them.

We were proud to support the AMA in starting this critically important conversation and establishing a foundation for continued leadership. As this work advances, continued collaboration across the healthcare ecosystem will be essential to ensure that technology strengthens the clinical expertise, judgment, accountability, and human connection on which patients rely.

OUR WORK

Part of our growing AI portfolio

Defining the physician’s role is one part of the larger challenge of ensuring healthcare captures the value of AI safely, responsibly, and at scale. Across our AI portfolio, we bring together leaders from healthcare, technology, government, and the patient community to tackle the practical questions that determine whether AI delivers better care.

The Playbook: Implementing Health AI

Use practical guidance, tools, and resources to help healthcare organizations move from exploring AI to implementing it successfully in real-world care settings.

Access the Playbook

Operationalizing AI Governance

Access practical approaches for evaluating, deploying, monitoring, and scaling AI responsibly as part of day-to-day healthcare operations.

Learn more

Scaling Trusted, High-Impact AI-Enabled Care Navigation

Explore how healthcare organizations can use AI-enabled navigation to improve patients’ experiences of care while building the evidence, trust, and implementation approaches needed to deliver value at scale.