By 2030, the AgeTech market will surpass $120 billion—and yet, many companies still struggle to scale. The Aging in Place of Choice project is solving this by bringing together industry leaders to define clear reimbursement pathways, scalable commercialization strategies, and market-driven solutions that will fuel the next wave of AgeTech growth. As an investor, this is your chance to gain exclusive insights, de-risk investments, and position yourself at the forefront of a rapidly expanding ecosystem.

The opportunity to lead and invest in the future of aging has never been greater. With an aging population and increasing demand for home-based care, the Aging in Place of Choice project is bringing together industry leaders to define sustainable business models and reimbursement pathways.

A recent report by the American Association of Retired Persons (AARP) and Consumer Technology Association (CTA) found that 89% of Americans aged 50 and older prioritize aging safely, independently, and comfortably at home, regardless of age, income, or ability. However, concerns about affordability, safety, healthcare, and cognitive decline pose significant challenges. 

Every day, over 10,000 Americans turn 65, and 95% of adults 55 and older hope to remain at home as they age. Yet, many homes aren’t designed for changing needs, leading to over three million ER visits annually due to falls. Nearly one-third of older adults have cognitive impairment, and over 37 million unpaid caregivers face increasing stress.