“In the rapidly evolving landscape of digital health, an Integrated Evidence Plan (IEP) is not just a strategy—it’s the bridge between innovation and impact. By aligning clinical, economic, and patient-centric evidence, IEPs ensure that digital health technologies are not only scientifically validated but also commercially viable. Without it, even the most groundbreaking technologies risk failing to gain trust, market access, and long-term adoption.”

-René Quashie | Vice President, Digital Health Consumer Technology Association